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Price and Brand Image Impact on Safi Skincare by Annisa Nyak Lestari is a document available to read on EtoBox.
This document summarizes a study that examined the effect of price and brand image on interest in purchasing Safi skincare products among students at the Faculty of Economics and Business at Untirta University. The study used a quantitative descriptive method with a sample of 50 students. It found that price has a significant positive effect on purchase interest, while brand image has a significant negative effect. When considered together, price and brand image were found to have a significant positive eff
- Author
- Annisa Nyak Lestari
- Language
- EN