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Marketing Strategy for Sugarcane Juice by Ankush Patnaik is a document available to read on EtoBox.
What is Marketing Strategy for Sugarcane Juice about?
This document presents a marketing plan for packaged sugarcane juice. It discusses the product, customers, production levels, opportunities and issues. The marketing strategy targets youth and major cities. Pricing is set at Rs. 20-80 depending on package size. Promotion will utilize various online and offline channels. Distribution will be through established channels. SWOT analysis identifies strengths in quality and health benefits, and weaknesses in storage and supply variability.
- Author
- Ankush Patnaik
- Language
- EN