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Global Marketing Plan Presentation Guide by Tường Vân Trần is a document available to read on EtoBox.

What is Global Marketing Plan Presentation Guide about?

The document provides guidelines for a group presentation on a global marketing plan. It outlines requirements for the in-class presentation and slide submission. It provides details on the content that should be included in the presentation, such as an introduction about the company and foreign country, a SWOT analysis, modes of entry into the new market, a PESTEL analysis of the foreign country, and specifics of the marketing strategy like segmentation, targeting, positioning, and action programs.

Author

Tường Vân Trần

Language

EN