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Managing B2B Product Offerings by Mihaela Popazova is a document available to read on EtoBox.

What is Managing B2B Product Offerings about?

This document discusses strategies for managing product offerings and channels in business-to-business marketing. It covers learning outcomes related to product portfolio planning techniques, the life cycle and portfolio management of offerings, and developing new offerings. Key aspects of product offerings discussed include products, services, and value. The document also examines elements of business-to-business offerings, resources and capabilities for hybrid offerings, and stages in an offering

Author

Mihaela Popazova

Language

EN