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What is Rocky Mountain Chocolate Factory Insights about?

Rocky Mountain Chocolate Factory Inc. was established in 1981 and had 310 branches by 2006. It manufactures and franchises confectionary products. The company prepares products in stores to attract customers and has experienced rapid growth. It believes its strengths are its brand, high quality products, and aggressive growth. Opportunities include tourism and international markets. Weaknesses include outgrowing facilities and risks from competitors. The company plans to continue franchising and wholesaling

Author

Gaelle CB

Language

EN