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Understanding Porter’s 5 Forces Model by vanessacostavn is a document available to read on EtoBox.
What is Understanding Porter’s 5 Forces Model about?
The Porter 5 Forces model analyzes five competitive forces that determine the competitiveness of an industry: the threat of new entrants, the threat of substitute products, the bargaining power of suppliers, the bargaining power of customers, and the intensity of rivalry among existing competitors. The model was developed by Michael Porter in 1979 and is used by companies to analyze their competitive environment and develop business strategies accordingly.
- Author
- vanessacostavn
- Language
- EN