Can I read American Icon : Alan Mulally and the Fight to Save Ford Motor Company on EtoBox?

American Icon : Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman is a history book available to read on EtoBox.

What is American Icon : Alan Mulally and the Fight to Save Ford Motor Company about?

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his

Who reads American Icon : Alan Mulally and the Fight to Save Ford Motor Company?

Author

Bryce G. Hoffman

Publisher

Crown Publishing Group

Published

2012

Language

EN

ISBN

9780307886057

Category

history

Subjects

Economics, Fiction, Memoir

Rating

4.41 / 5 (455 ratings)

Updated

2026-03-14