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What is Brand Loyalty in Carbonated Drinks about?

This document outlines a project proposal on the brand loyalty of carbonated drinks. The objectives are to study consumer faithfulness to branded carbonated drinks, analyze the carbonated drinks market, and build a model to group customers as brand loyal or non-loyal. The methodology will involve a survey of 75 Mumbai residents and collection of secondary data from publications, journals, and websites. The introduction provides background on the carbonated drinks market structure and competition between Cok

Author

Karn Prakash

Language

EN