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What is Impact of Rocket Fuel Ad Campaign about?

The ad campaign had a positive impact on the number of conversions, increasing it by 1% compared to the control group. This change was statistically significant, as evidenced by a p-value less than 0.05. The statistical significance means that the ad campaign was successful in affecting consumer purchase behavior of the product, contrary to the null hypothesis that the campaign would have no effect.

Author

Raihaan Pujani

Language

EN