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Oikos Case Writing Competition 2007 1st Prize Seventh Generation: Balancing Customer Expectations with Supply Chain Realities case focuses on seventh generation, a maker of environmentally-sensitive household nondurables. Faced with the prospect of being without a product when a contract manufacturer could no longer make its natural baby wipes, the company substituted conventional wipes. Some of the ingredients in these conventional baby wipes proved unacceptable to its customers.

Author

macthiongo22

Language

EN