About this document
NIVEA Brand Strategy and Market Analysis by gagan0667 is a document available to read on EtoBox.
Nivea is a 130-year-old German skincare brand. It creates brand experiences through emotional TV commercials and innovation of new products. Its product mix caters to different age groups and genders. Nivea uses market research to determine pricing that targets the middle class. Promotion occurs through mass media and social platforms. The target market is ages 18-35 who are modern and socially developed. The Nivea logo has evolved over time but maintains recognizable angular lettering inside a blue circle.
- Author
- gagan0667
- Language
- EN