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Technology Acceptance of Connected Services in the Automotive Industry by Hiraoka, Clemens is a scholarly article available to read on EtoBox.
What is Technology Acceptance of Connected Services in the Automotive Industry about?
Connected Services constitute a very recent development in many industries and bridge service and product offerings. In the consumer business, one of the most prominent examples is “TeleServices” in the automotive industry: through a mobile data connection, diagnoses, maintenance, and also repair tasks can be performed on the vehicle while being on the road. Efficiency and security gains for both the driver and the manufacturer of the vehicle make such services a highly attractive development. Nevertheless, research and also practical experience on the acceptance and usage of such services is very limited, especially in the B2C area. The work of Clemens Hiraoka therefore contributes to the academic and managerial of technology-intensive services in at least three ways: First, the rich body of technology acceptance model (TAM) research is analyzed and consequently extended for its application on Connected Services in B2C. The theoretical framework is expanded to also include the role of traditional marketing elements such as branding and pricing. Second, this doctoral dissertation bases all quantitative analyses on a large sample of real customers, with both motivation and usage dat
- Author
- Hiraoka, Clemens
- Publisher
- Gabler Verlag / Gwv Fachverlage Gmbh, Wiesbaden
- Published
- 2009
- Language
- EN
- ISBN
- 9783834918703