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What is Factors Influencing YouTube Ad Avoidance about?

This document discusses factors that can affect ad avoidance on YouTube videos. It provides a literature review of several past studies that have examined factors like ad skepticism, irritation, prior exposure, time urgency, attitude towards ads, controversial ad content, humor in ads, and ad clutter. The studies were conducted in various countries and found that these factors can influence whether viewers skip or avoid ads on YouTube and other online platforms. Understanding these factors may help marketer

Author

Saima Munawar

Language

EN