About this document
Research Methodology for Banking Study by Bhrati gohel is a document available to read on EtoBox.
Chapter 3 outlines the research methodology for a PhD thesis focused on the impact of bank mergers on customer loyalty in Surat, Gujarat. It details the research objectives, hypotheses, sampling methods, and data collection techniques, emphasizing the use of a structured questionnaire based on the SERVQUAL model. The chapter also discusses the statistical analysis methods that will be employed to test the hypotheses and analyze the data collected.
- Author
- Bhrati gohel
- Language
- EN