About this document
KitKat by GAURAV MISHRA RCBS is a document available to read on EtoBox.
PowerPoint allows users to design and deliver beautiful presentations with ease and confidence. It provides tools to conceptualize, develop, and share presentations. The document then discusses how Nestle applied concepts like language, culture, and symbols to break into the difficult Japanese confectionary market for their KitKat brand. Specifically, they leveraged how the name KitKat sounded like a Japanese phrase for "surely win" and designed packaging as a good luck charm for students based on cultural
- Author
- GAURAV MISHRA RCBS
- Language
- EN