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Business Model as a Strategizing Tool by asen_mitrev_1 is a document available to read on EtoBox.
What is Business Model as a Strategizing Tool about?
This document summarizes a case study exploring how a business model was used as a strategizing device in a high-tech firm. The business model provided a template for mapping the current business, but acted more as a symbolic tool stimulating creative decision-making than an analytic one. While initially having limited technical legitimacy, using the business model helped achieve a collective lock-in to the current strategic identity over time. Managers must be aware of limitations and balance its use withi
- Author
- asen_mitrev_1
- Language
- EN