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Food and Drink Packaging: Who Is Complaining and Who Should Be Complaining by Belinda Winder; Keith Ridgway; Amy Nelson; James Baldwin is a Psychology article available to read on EtoBox.

What is Food and Drink Packaging: Who Is Complaining and Who Should Be Complaining about?

This paper reports a questionnaire survey of shoppers at four supermarket stores in the UK. Regression analyses were used to determine factors in consumer complaints with the packaging of food and drink products. Neuroticism and treatment in hospital for an accident involving packaging in the last 3 years were significant associates. Analyses on who was most likely to suffer accidents or injuries while opening food and drink packaging indicated that handedness (that is, being left handed made accidents more likely) and scoring low on a measure of personal control during decision-making were significant associates. Analyses on who suffered the most serious accidents and injuries whilst opening food and drink packaging revealed that the decision-making style of social resistance (that is, the extent to which you resist asking for help from others) was related to susceptibility to the most severe accidents. These findings imply that individual factors (including both personal characteristics and personality traits) should be taken into account when considering the openability of packaging. The results of this study indicate that manufacturers should ensure that novel packaging closure

Who reads Food and Drink Packaging: Who Is Complaining and Who Should Be Complaining?

Author

Belinda Winder; Keith Ridgway; Amy Nelson; James Baldwin

Publisher

Elsevier Science; Elsevier ; Elsevier Ltd.; Elsevier BV (ISSN 0003-6870)

Published

2002

Language

EN

Field

Psychology (Social Sciences)