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Glued To Your Phone Generation Z by Titaccia Gianina is a document available to read on EtoBox.

What is Glued To Your Phone Generation Z about?

This study examines the relationship between smartphone addiction and online compulsive buying among Generation Z consumers. It proposes a model linking smartphone addiction to compulsive buying behaviors, with mood regulation and flow experience as mediating factors. The research aims to provide empirical evidence that smartphone addiction and online compulsive buying are related for Gen Z, and that mood regulation and flow strengthen this relationship.

Author

Titaccia Gianina

Language

EN