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Vernacular Content Growth in India by Yani Inay is a document available to read on EtoBox.

What is Vernacular Content Growth in India about?

The document discusses the potential for growth of vernacular (local language) content on the internet in India. Some key points: 1) India has tremendous linguistic diversity with over 1600 languages and dialects spoken, yet online content is dominated by English. Vernacular content online could unlock new users, especially in rural areas where English proficiency is lower. 2) Traditional media like newspapers, magazines, television and radio in India have found great success by providing content in loca

Author

Yani Inay

Language

EN