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Introduction to Marketing Concepts by Khemberly Randing Ladio is a document available to read on EtoBox.
What is Introduction to Marketing Concepts about?
Marketing involves identifying consumer needs and developing products and services to satisfy them. It is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, events, and ideas to create value for individuals and organizations through voluntary exchange. Successful marketing creates satisfied customers and depends on understanding that marketing is a social activity directed at customer satisfaction through an exchange process.
- Author
- Khemberly Randing Ladio
- Language
- EN