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What is Retail Channel Strategies Explained about?
Chapter 3 of Retail Management discusses various retail channels, including single-channel, multichannel, cross-channel, and omni-channel retailing, highlighting their definitions and differences. It outlines the strengths and challenges of in-store and internet retailing, emphasizing the importance of customer experience, personalization, and consistent brand image across channels. Additionally, it addresses issues like pricing and showrooming that multichannel and omnichannel retailers face.
- Author
- MASAJO, RENIELYN P.
- Language
- EN