Opening book details…
Can I read Driving Digital Strategy: A Guide to Reimagining Your Business on EtoBox?
Driving Digital Strategy: A Guide to Reimagining Your Business by Sunil Gupta is a business book available to read on EtoBox.
What is Driving Digital Strategy: A Guide to Reimagining Your Business about?
Contents 10 Introduction: Framework for Reinventing Your Business 12 Part 1: Reimagine Your Business 22 Ch. 1: Business Scope 24 Ch. 2: Business Model 42 Ch. 3: Platforms and Ecosystems 70 Part 2: Reevaluate Your Value Chain 92 Ch. 4: Rethinking R&D and Innovation 94 Ch. 5: Operational Excellence 108 Ch. 6: Omnichannel Strategy 128 Part 3: Reconnect with Your Customers 144 Ch. 7: Acquiring Customers 146 Ch. 8: Engaging Customers 166 Ch. 9: Measuring and Optimizing Marketing Spend 184 Part 4: Rebuild Your Organization 198 Ch. 10: Managing Digital Transition 200 Ch. 11: Designing an Organization for Innovation 214 Ch. 12: Skills, Capability, and Talent Management 224 Notes 240 Index 258 Acknowledgments 274 About the Author 280
Who reads Driving Digital Strategy: A Guide to Reimagining Your Business?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Sunil Gupta
- Language
- EN
- Category
- business
- Subjects
- Management, Business
- Rating
- 4.5 / 5 (308 ratings)
- Updated
- 2026-03-14