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Marketing Function Overview and Strategy by ScribdTranslations is a document available to read on EtoBox.
What is Marketing Function Overview and Strategy about?
The document describes the key concepts of marketing, including the nature and objectives of marketing, the marketing information system, marketing strategy, and the marketing mix (the 4Ps). Marketing aims to optimize the relationship between the company and the market by adapting the offer to demand and encouraging favorable behaviors.
- Author
- ScribdTranslations
- Language
- EN