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About this Business, Management and Accounting article
Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment by Bilal, Muhammad (author);Zhang, Yunfeng (author);Cai, Shukai (author);Akram, Umair (author);Halibas, Alrence (author) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Bilal, Muhammad (author);Zhang, Yunfeng (author);Cai, Shukai (author);Akram, Umair (author);Halibas, Alrence (author)
- Publisher
- Elsevier BV
- Published
- 2024
- Field
- Business, Management and Accounting (Social Sciences)