About this document
Advertising and Sales Promotion Strategies by Anuj Chanda is a document available to read on EtoBox.
The document discusses various advertising, sales promotion, public relations, and event strategies used in mass communication management. It covers topics like setting advertising objectives, different types of advertising, factors in setting an advertising budget, developing an advertising campaign, and selecting appropriate advertising media. The document also discusses sales promotion tactics, both consumer-directed and trade-directed, and how to effectively use various promotion tools.
- Author
- Anuj Chanda
- Language
- EN