Opening book details…
About this Business, Management and Accounting article
Familiarity and Its Impact on Consumer Decision Biases and Heuristics by C. Whan Park and V. Parker Lessig is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- C. Whan Park and V. Parker Lessig
- Publisher
- University of Chicago Press; Oxford University Press; Oxford University Press (OUP) (ISSN 0093-5301)
- Published
- 1981
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)