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Glocalization Trends: The Case of Hiplife Music in Contemporary Ghana by Joseph Frimpong is a document available to read on EtoBox.

What is Glocalization Trends: The Case of Hiplife Music in Contemporary Ghana about?

This paper responds to Kraidy’s (1999) proposal to communication scholars, specifically international and intercultural communication researchers, to utilize the “glocalization” concept to investigate global-local communication. This plea resonates with the views of certain international communication scholars (Straubhaar, 1991; Harindranath, 2003), who, despite acknowledging the limitations in the media imperialism thesis to analyze contemporary complex global-local communication, argues for a modification

Author

Joseph Frimpong

Language

EN