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Understanding Sports Fan Development by Irfan Khilji is a document available to read on EtoBox.

What is Understanding Sports Fan Development about?

The SMM Group Assignment requires MBA students at IIM Calcutta to conduct primary research on the factors influencing how and why individuals become sports fans, focusing on their age, processes, and influences. Groups must interview at least 10 self-declared sports fans and summarize their findings to provide insights and strategic recommendations for nurturing future sports fans in India. The assignment will be assessed based on the depth of research, analysis of consumer insights, and quality of marketin

Author

Irfan Khilji

Language

EN