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What is Branding Impact on Petengoran Ecotourism about?

This research investigates the impact of branding on tourist interest in Petengoran Mangrove Ecotourism, highlighting the branding activities conducted by its managers. It finds that while branding elements like brand personality, positioning, and relationship positively influence tourist interest, certain aspects need improvement to enhance visitor attraction. The study employed qualitative and quantitative methods, including interviews and Structural Equation Modeling, to analyze data collected from touri

Author

Prelia Aprhodita

Language

EN