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2025 Madison Advertising Insights by hiyamedia is a document available to read on EtoBox.

What is 2025 Madison Advertising Insights about?

The Indian advertising market experienced a modest overall growth of 9% in 2024, with traditional advertising growing at 6% and digital advertising at 14%. Key factors contributing to the slow growth include geopolitical tensions, reduced VC funding, and tighter cash flows for startups and SMEs, leading to cuts in marketing budgets. The market is valued at Rs. 1,08,000 crores, with digital media now accounting for 42% of the total advertising expenditure.

Author

hiyamedia

Language

EN