Opening book details…
Can I read Understanding Print Advertising Codes on EtoBox?
Understanding Print Advertising Codes by matthew flanagan is a document available to read on EtoBox.
What is Understanding Print Advertising Codes about?
The document provides information on the UK Advertising Code of Practice that governs print advertising. It discusses what types of advertising the code applies to, including various printed, electronic and online media. The key principles of the code are that advertising should be legal, honest, decent and truthful. The basic rules of compliance include that ads must be prepared with responsibility to consumers and society, comply with all general and sector rules, and not bring advertising into disrepute.
- Author
- matthew flanagan
- Language
- EN