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Customer Retention Through Relationship Quality by Siddhartha Nag is a document available to read on EtoBox.

What is Customer Retention Through Relationship Quality about?

This document discusses how organizations can retain customers through relationship quality. It examines relationship constructs like trust and commitment that build bonds between parties. Core services and additional relational benefits like social and special treatment can enhance relationships. Examples given are Boots, which rewards loyalty through an Advantage Card program, and Tesco, known for innovation and adding value for customers. Building quality relationships requires focusing on customer lifet

Author

Siddhartha Nag

Language

EN