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K-Pop by santifronika is a document available to read on EtoBox.

What is K-Pop about?

This research investigates the impact of the Korean Wave K-Pop, lifestyle, and fanaticism on the consumptive behavior of K-Pop fans among students at Universitas Pelita Bangsa, Bekasi. The study, involving 90 respondents, reveals that these factors significantly influence consumer behavior, accounting for 86.3% of the variance. The methodology includes quantitative analysis through questionnaires, with findings indicating a strong relationship between K-Pop culture and student spending habits.

Author

santifronika

Language

EN