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What is FMCG Sales Performance & Incentive Design about?

FieldAssist, a SaaS platform for FMCG sales and distribution, is exploring the opportunity to offer consulting services for sales performance and incentive design to enhance client relationships. The Indian FMCG market is projected to grow significantly, but companies face challenges such as high competition and changing consumer dynamics. Key clients like Wah Snacks and Good Foods India are seeking tailored incentive structures to boost sales and market penetration, prompting FieldAssist to consider levera

Author

Dr. Ashish Mohture

Language

EN