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Understanding Deshopping Behavior by Danish Sarwar is a document available to read on EtoBox.
What is Understanding Deshopping Behavior about?
The document discusses deshopping behavior, which is defined as buying an item with the intention of returning it for a refund. Some reasons for this behavior include lack of money, distrust of retailers, and seeking financial advantage. A study on deshopping behavior used a quantitative questionnaire with 535 women in London and identified recommendations for future research, such as examining cultural differences in deshopping.
- Author
- Danish Sarwar
- Language
- EN