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Pengaruh Branding pada Minat Beli Pancake by Neha Aprillia Maesi is a document available to read on EtoBox.

This article summarizes a journal article about a study examining how packaging, brand image, and brand trust influence purchase interest in Sharie Radjanya durian pancake products in Mataram City. The study found that: (1) packaging did not significantly influence purchase interest; (2) brand image significantly influenced purchase interest; and (3) brand trust significantly influenced purchase interest. The study aimed to provide insights about marketing aspects that could increase sales for MSMEs produci

Author

Neha Aprillia Maesi

Language

EN