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Alkier Radnic R., Vizjak A., Basan L by Nekoj OdOhrid is a document available to read on EtoBox.

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The document discusses the impact of globalization on tourism and the importance of relationship marketing for tourist enterprises. It emphasizes that successful destinations must adapt to modern trends and foster long-term customer relationships to thrive in a competitive global market. The authors highlight the role of multinational companies in shaping tourism dynamics and the significance of customer satisfaction in promoting loyalty and advocacy for tourism services.

Author

Nekoj OdOhrid

Language

EN