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Small Business Marketing Strategies Guide by raifmusa is a document available to read on EtoBox.

What is Small Business Marketing Strategies Guide about?

This document provides an introduction to marketing strategy for small businesses. It discusses that marketing involves satisfying stakeholders and creating value for them. The three cornerstones of small business growth are management skills, skilled labor, and marketing capability. Marketing permeates the whole organization and involves understanding customers, competitors, and efficiently delivering customer satisfaction. It can be viewed as a set of activities like market research, pricing, communicatio

Author

raifmusa

Language

EN