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An evaluation of the Be Your Own Baby public awareness campaign by Daniel Marthey; Hira Rashid; Liyang Xie; Michel Boudreaux is a Health Professions article available to read on EtoBox.

What is An evaluation of the Be Your Own Baby public awareness campaign about?

## Abstract ## Objective Assess the impact of the Be Your Own Baby (BYOB) public awareness campaign including population‐level exposure, the effectiveness of ad platforms, and the effect of the campaign on family planning clinic attendance, the campaign's primary goal. ## Data Sources The study relied on administrative data on traffic and engagement from the campaign's website, population survey data measuring campaign exposure, and clinic attendance volumes from state‐by‐year restricted‐use versions of the Office of Population Affairs' Family Planning Annual Reports (2006–2018). ## Study Design Bivariate analyses were used to assess website traffic and engagement and population‐level exposure across key subgroups. We then used the synthetic control method to examine the impact of the BYOB campaign on per capita Title X clinic attendance among the target demographic, women 18–29 years of age. ## Data Collection/Extraction Methods Not applicable. We relied on secondary sources. ## Principal Findings Primary media platforms used by the campaign included social media, digital display, streaming audio, YouTube, and search. Website traffic was driven primarily by digital display ads, bu

Who reads An evaluation of the Be Your Own Baby public awareness campaign?

Author

Daniel Marthey; Hira Rashid; Liyang Xie; Michel Boudreaux

Publisher

Wiley

Published

2021

Language

EN

Field

Health Professions (Health Sciences)