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However, Kim and Kaewnuch's (2018) meta-analysis review of the EM literature, published between 2003 and 2012, revealed that one of the research gaps found was the role of IT in managing events and engaging event attendees. This chapter seeks to contribute toward filling that gap by examining the uptake and application of smart technology as manifested in the form of Robotics, AI, and Service Automation (SA), otherwise known as RAISA. ## RAISA and the Event Literature The review of the academic EM literature revealed that the adoption of RAISA in events is scant, but the application of more generic technology within events has been quite profound. This could be attributed to the "bandwagon effect" in that many of the organizations involved in the provision of events have had to innovate to keep abreast of their competitors. As a result, the uptake of technology has been essential in enhancing the efficiency and effectiveness of events. For example, technology has manifested itself in the form of Information and Communications Technology (ICT), computerization, and software application. The use and application of new technology has resulted in many improvements in service, including

Author

Alfred Ogle; David Lamb

Publisher

Emerald Group Publishing Limited

Published

2019

Language

EN

ISBN

9781787566903

Subjects

Business, Management, Travel