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International Marketing Plan Guide by Karely Carrion is a document available to read on EtoBox.

What is International Marketing Plan Guide about?

This document serves as a guide for students to develop an international marketing plan, focusing on the entry of a firm into a foreign market. It outlines the learning objectives, assignment overview, grading criteria, and a detailed marketing plan outline that includes various sections such as market analysis, entry mode selection, and marketing strategies. Additionally, it provides helpful hints for writing and resources for international marketing research.

Author

Karely Carrion

Language

EN