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Kota Bharu Islamic City Branding Insights by AHMAD LUKMANUL HAKIM BIN MOHAMAD is a document available to read on EtoBox.

What is Kota Bharu Islamic City Branding Insights about?

The paper discusses the city branding of Kota Bharu, Malaysia, which was rebranded from a cultural city to an Islamic city in 2005. It emphasizes the role of the Kota Bharu Municipal Council in implementing Islamic concepts and the importance of place marketing for local community development. The study highlights the need for a clear understanding of the Islamic city concept to effectively promote Kota Bharu as a cultural urban tourism product.

Author

AHMAD LUKMANUL HAKIM BIN MOHAMAD

Language

EN