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Wheelin' on Beale : how WDIA-Memphis became the nation's first all-Black radio station and created the sound that changed America by Cantor, Louis is a business book available to read on EtoBox.

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From Library Journal: In The Late 1940s, Memphis Radio Station Wdia Became The First To Target Its Programming To A Largely Ignored Black Audience. Cannonball Cantor, One Of The Few White Announcers On Wdia, Tells How This Decision Resulted Not Only In Business Success, But Mirrored America's Nascent Awareness Of African American Culture And Social Issues. While Featuring Shows With The Now-quaint Titles Of Tan Town Jamboree And Sepia Swing Club, Wdia Influenced A Generation Of Young White Southerners Who Would Soon Meld The Blues They Heard On The Radio With Country Music To Form Rock 'n' Roll. African American On-the-air Personalities And Community Involvement Led To A More Positive Self Image For Listeners And Paved The Way For The Civil Rights Struggle Of The 1960s. This Firsthand Look At One Of The Early Victories In America's War Against Racism Is Recommended. Foreword / B B King -- Preface -- Introduction: Making Black Waves -- In The Beginning There Was White -- Nat D Williams: Beale Street Genius -- Breaking The Color Barrier -- Switch To All-black Programming -- Beale Street Blues Boy -- Beat Goes On -- Four Till Midnight: Typical Fifties Day -- Black Was Never Greener: L

Who reads Wheelin' on Beale : how WDIA-Memphis became the nation's first all-Black radio station and created the sound that changed America?

Author

Cantor, Louis

Publisher

New York: Pharos Books

Published

1992

Language

EN

ISBN

9780886876333

Category

business

Subjects

Business, Literary Fiction, History

Rating

4.9 / 5 (12 ratings)

Updated

2026-03-14