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Futech2025 04 04 13 +Chuntie+Chen by Võ Văn Nhân is a document available to read on EtoBox.

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This study explores the influence of AI-driven marketing innovations on user acceptance and engagement in educational technology, focusing on virtual sales personnel and intelligent promotion strategies. Using a mixed-methods approach, it identifies trust as a key mediating factor and highlights the importance of personalization for sustained user engagement. The findings provide actionable guidelines for educational technology enterprises to effectively implement AI marketing systems that balance technolog

Author

Võ Văn Nhân

Language

EN