Can I read Marketing Environment Analysis Guide on EtoBox?

Marketing Environment Analysis Guide by Ánh Dương is a document available to read on EtoBox.

What is Marketing Environment Analysis Guide about?

This document summarizes the marketing environment in 3 levels: 1) The microenvironment includes companies, suppliers, intermediaries, competitors, publics, and customers that directly influence marketing. 2) The macroenvironment includes 6 external forces - demographic, economic, natural, technological, political/social, and cultural environments - that indirectly affect marketing. 3) Each section describes the key factors and trends within each environmental level that marketing managers must conside

Author

Ánh Dương

Language

EN