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What is Unique Value Propositions in SE Products about?

This study developed unique value propositions for products from four social enterprises in the Philippines - Usbong Pencils, Gugu Bags, Hataw Blankets, and Karaw Craftventures plush toys. Surveys and focus group discussions were used to understand customer attitudes. The unique value propositions identified were that Usbong Pencils are cheaper and eco-friendly, Gugu Bags are durable and useful for professionals, Hataw Blankets support local weavers while being high quality, and Karaw Craftventures promote

Author

Nico Ogarte

Language

EN