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Intertextuality in Communication Strategies by lam_phong is a document available to read on EtoBox.
What is Intertextuality in Communication Strategies about?
The article examines intertextual and interdiscursive features of communication strategy texts within organizations, highlighting their role in regulating corporate communication. It argues that these texts form a genre system characterized by interconnected communicative actions, and explores the need for defining genre boundaries amidst their inherent heterogeneity. The study emphasizes the importance of understanding these relationships for effective professional communication and strategic management.
- Author
- lam_phong
- Language
- EN