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What is Distribution Channels in Marketing Mix about?

The document discusses different distribution channels or places where products can be sold from the manufacturer to the consumer. It describes four main channels: 1) direct sales from the manufacturer to consumer; 2) sales from manufacturer to retailer to consumer; 3) sales from manufacturer to wholesaler to retailer to consumer; and 4) hiring an agent to sell products in other markets. Each channel has advantages and disadvantages related to costs, control, and reaching consumers.

Author

Lê Anh

Language

EN