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The document outlines a final assignment for a marketing course, focusing on the creation of a marketing mix strategy (4P) for a new energy drink brand called MONARCH. The brand emphasizes natural ingredients and holistic well-being, targeting health-conscious consumers aged 18-40, while analyzing its market environment, strengths, weaknesses, opportunities, and threats. The assignment includes detailed sections on market segmentation, consumer behavior, and strategies for product, price, place, and promoti

Author

Trung Đỗ

Language

EN