Can I read Corporate Brand Design Insights on EtoBox?

Corporate Brand Design Insights by Aylin Güngör is a document available to read on EtoBox.

What is Corporate Brand Design Insights about?

Corporate Brand Design explores the connection between companies, their brand design, and stakeholders through a literature review and practical case studies. It covers key stages of corporate brand development, including brand signature, website design, architecture, and sensory marketing. The book serves as a resource for students and practitioners in strategic brand management and marketing communications, providing insights into the influence of brand design on customer loyalty and identification.

Author

Aylin Güngör

Language

EN